PROVERBS

Product Development
  1. Build Products that Build Trust. Silicon Valley taught founders to move fast. Africa teaches founders to move credibly.
  2. Approval does not guarantee acceptance. A startup can be financially approved but socially rejected.
  3. TAM chases size. TAV earns survival. Founders must move from market capture to institutional service.

  4. The first fit is not always product-market fit. Sometimes, it is permission-purpose fit. When founders ignore this reality, they may achieve short-term traction but face long-term resistance.