“Perception must match performance—or the brand dies.” There’s an uncomfortable truth about entrepreneurship:Building a brand often feels like pretending. You have to pitch an identity that’s more polished than you feel inside. You have to sell a vision while you’re…
Why MVPs fail in low-trust markets—and why your African innovation needs a Minimum Trustworthy Product (MTP) instead. Startups in Africa don’t fail because they lack features. They fail because they lack trust. In this article, I reframe MVP thinking for…
How Misdiagnosing the Problem Keeps Consumer Brands Stuck You’re moving fast. Your product’s not selling—so you lower the price. Still nothing. You change the packaging. Run ads. Throw in a giveaway.But demand doesn’t budge. The team is anxious. The board…
You’re solving the wrong problem. You build something smart. It doesn’t take off.You adjust the price. Tweak the pitch. Blame the platform.But nothing changes. Because what you’re trying to fix isn’t what’s actually broken. You’re looking at the surface, not…
