Tag Defining the Problem

How Misdiagnosing the Problem Keeps Consumer Brands Stuck You’re moving fast. Your product’s not selling—so you lower the price. Still nothing. You change the packaging. Run ads. Throw in a giveaway.But demand doesn’t budge. The team is anxious. The board…

You’re solving the wrong problem. You build something smart. It doesn’t take off.You adjust the price. Tweak the pitch. Blame the platform.But nothing changes. Because what you’re trying to fix isn’t what’s actually broken. You’re looking at the surface, not…