You’re solving the wrong problem.
You build something smart. It doesn’t take off.
You adjust the price. Tweak the pitch. Blame the platform.
But nothing changes. Because what you’re trying to fix isn’t what’s actually broken.
You’re looking at the surface, not the signal.
“The problem is not always what it seems—it’s often what lies beneath.”
FINANCIAL SERVICES: You think it’s a trust issue—it’s actually a literacy gap.
You launch a savings product. The rates are competitive. The UX is smooth.
Still, users don’t sign up. Not because they don’t trust you—because they don’t understand the offer.
Terms like APR, compound interest, and risk tolerance don’t mean much when financial literacy is low.
The opportunity is in education, not persuasion. Teach before you pitch—and the trust will follow.
CONSUMER PRODUCTS: You think it’s a pricing problem—it’s a meaning problem.
Your product is affordable, well-made, and widely distributed. But it’s still not selling.
Customers aren’t saying “it’s too expensive.” They’re saying “it’s not for me.”
The opportunity isn’t in slashing prices. It’s in building cultural relevance.
When you speak to identity—not just utility—you spark demand.
ENERGY: You think they can’t afford it—they just can’t pay the way you want them to.
You’ve priced your solar solution competitively. Still, there’s no uptake.
But households are already spending more on daily fuel—just in micro-payments.
The problem isn’t affordability. It’s structure.
The opportunity is in flexible financing—pay-as-you-go, not pay-in-full.
HEALTH: You think it’s about access—it’s about agency.
You’ve built a low-cost clinic in the right location. Still, people hesitate.
They fear being judged. Being ignored. Being misunderstood.
The opportunity isn’t just physical access—it’s psychological safety.
Build spaces of care, not just care centers, and you’ll see real impact.
COMMUNICATIONS: You think they need speed—they need simplicity.
You roll out high-speed data, bundle packages, and sleek apps.
But your users are overwhelmed—too many choices, too little guidance.
The opportunity isn’t in adding features. It’s in subtracting friction.
Design for clarity, not just capability.
HIGH TECH: You think it’s a tech gap—it’s a trust gap.
You’re solving real problems with powerful tools—AI, blockchain, machine learning.
But adoption lags. Partners stall. Investors hesitate.
Because it’s not about the tool—it’s about the perceived agenda.
The opportunity is in education, transparency, and bridge-building—not just code.
When you misread the problem, you miss the opportunity.
But when you dig deeper, you don’t just build better products—you build wisdom.
And wisdom always scales.
