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How it works
Business Strategy
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FAQ
Frequently Asked Questions
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Blog
News From My Blog
How to Find Better Business Opportunities: Move From TAM to TAV
Great entrepreneurs do more than identify markets. They identify places where something important is missing — and determine whether they can legitimately, responsibly and sustainably fill that gap. That requires moving from Total Addressable Market to Total Addressable Void.
Why Preventing Startup Failure Is Everyone’s Responsibility
Preventing startup failure therefore requires more than product–market fit. It requires Entrepreneurial Change Readiness (ECR): the collective capacity of founders and their stakeholders to understand, accept, support and sustain the changes a venture introduces.
The Esther Effect: What an Ancient Queen Can Teach Us About Managing Change
The Esther Effect is the ability to understand a system deeply enough to change it, courageously enough to act when the opportunity comes, and deliberately enough to make the change last.