Great entrepreneurs do more than identify markets. They identify places where something important is missing — and determine whether they can legitimately, responsibly and sustainably fill that gap. That requires moving from Total Addressable Market to Total Addressable Void.
Is African Fintech Saturated? Not Even Close. “Do you think the fintech industry is saturated?” That was the question a young professional at Nigeria LNG asked me last week while I was teaching a class on platform strategy and digital…
During my research into African fintech, I kept noticing a pattern. Startups were launching innovative products designed to solve critical financial challenges, but many were struggling to gain traction. Despite addressing real needs like digital payments and access to credit,…
