The question is no longer simply: Can I build a product people want? It is also: Can I build enough trust, legitimacy and readiness around this venture for people to continue supporting it? Because every sustainable venture strengthens the ecosystem. And every avoidable failure can make the road harder for whoever comes next.
Before asking how quickly your startup can scale, ask the more important question: Has it become suitable for the society in which it intends to survive?
Great entrepreneurs do more than identify markets. They identify places where something important is missing — and determine whether they can legitimately, responsibly and sustainably fill that gap. That requires moving from Total Addressable Market to Total Addressable Void.
Is African Fintech Saturated? Not Even Close. “Do you think the fintech industry is saturated?” That was the question a young professional at Nigeria LNG asked me last week while I was teaching a class on platform strategy and digital…
During my research into African fintech, I kept noticing a pattern. Startups were launching innovative products designed to solve critical financial challenges, but many were struggling to gain traction. Despite addressing real needs like digital payments and access to credit,…
