Your MVP Works. So Why Won’t Anyone Trust It?

Build beyond the MVP. Discover why product-trust fit matters for African startups and three practical ways to earn customer confidence and loyalty.

Build beyond the MVP. Discover why product-trust fit matters for African startups and three practical ways to earn customer confidence and loyalty.

The question is no longer simply: Can I build a product people want? It is also: Can I build enough trust, legitimacy and readiness around this venture for people to continue supporting it? Because every sustainable venture strengthens the ecosystem. And every avoidable failure can make the road harder for whoever comes next.

Innovation has always been key in starting businesses. But today, an entrepreneur is more than just a business creator; he or she is also a change agent. They’re not satisfied with just making money – they want to make a…

A team is a group of people with complementary skills who are committed to a common purpose and approach for which they hold themselves mutually accountable. In assembling a good team, one needs to strike a balance between the crippling…

My ”Find of the Week” is Evan Douglas‘ latest book on ”Entrepreneurial Intentions.” Evan Douglas is a Professor of Entrepreneurship at Griffith University in Australia. His book, published by Edward Elgar Publishing in 2021, addresses the famous phrase popularised by Simon Sinek ”Start with Why” Why do…

The world was recently enthralled by the conduct of the Presidential elections in the United States of America, which ushered in President-elect Joe Biden and Vice President-elect Kamala Harris. Keeping tabs on the goings-on in the United States isn’t merely…

Entrepreneurship has become a broad label under which a hodgepodge of assumptions are housed. This blog post will clarify what entrepreneurship is and what it isn’t. MYTH 1: ENTREPRENEURSHIP IS ABOUT DELIVERING HIGH PERFORMANCE: Entrepreneurship is not the study of…

I love the month of September – not merely because it’s the month in which I was born but also because it’s that time of the year when a new academic year begins all around the world. I’m happy to…
In honor of the International Women’s Day, I’d like to share my perspective on what boldness for change means to me. I’ll describe my transformation journey from an employee to an entrepreneur. I studied Accounting at the University of…

I’ll be taking some time out of my regular ‘Leadership and Change’ posting to campaign for the position of the Vice-President of the Executive MBA 21 Class at Lagos Business School. I rarely blog about ‘personal’ matters but I’ll make…