Business Growth Accelerator
Avoid Forecast Pitfalls
- AVOID BEING OVERLY OPTIMISTIC
- Don’t inflate the results of your marketing and sales activities
- Add more activities to create more sales
- USE EDUCATED GUESSES
- Avoid wishful thinking
- Check results of similar activities in the past and use as references
- Break purchase process down into smaller parts
- 1 new salesperson
- New leads
- New customers
- New repeat customers
- Order size
- DOUBLE-CHECK YOUR ASSUMPTIONS: Use other sources of information
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- Past campaign results
- Customer survey
- Staff
- Accountant
- Sales person