Business Growth Accelerator → Avoid Forecast Pitfalls

Business Growth Accelerator

AVOID BEING OVERLY OPTIMISTIC
- Don’t inflate the results of your marketing and sales activities
- Add more activities to create more sales
USE EDUCATED GUESSES
- Avoid wishful thinking
- Check results of similar activities in the past and use as references
- Break purchase process down into smaller parts
  1. 1 new salesperson
  2. New leads
  3. New customers
  4. New repeat customers
  5. Order size
DOUBLE-CHECK YOUR ASSUMPTIONS: Use other sources of information
1. 1. Past campaign results
  2. Customer survey
  3. Staff
  4. Accountant
  5. Sales person

Next Exercise 3