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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
Learning Objectives
KNOWLEDGE:
- Reasons for businesses to select a target segment
- What business positioning means
- 4 key components of a marketing strategy
SKILLS:
- Select a target segment that suits your business capability and aligns with your strategic goals
- State clearly the position of your business
- Develop a marketing strategy that aligns with the position
You will learn:
- Why market segmentation is important
- How to select a target segment and develop a position for your business
- How to develop a marketing strategy based on business positioning