Learning Objectives


  • Reasons for businesses to select a target segment
  • What business positioning means
  • 4 key components of a marketing strategy


  • Select a target segment that suits your business capability and aligns with your strategic goals
  • State clearly the position of your business
  • Develop a marketing strategy that aligns with the position

You will learn:

  • Why market segmentation is important
  • How to select a target segment and develop a position for your business
  • How to develop a marketing strategy based on business positioning