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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
Learning Objectives
KNOWLEDGE:
- Explain what an income statement is
- Appropriate actions to improve profitability of a business
SKILLS:
- Read and interpret an income statement
- Analyze income statements to assess profitability of a business
You will learn:
- What an income statement is
- How to read and interpret one
- What you can do to improve the profitability of your business
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Exercise 6