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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
State Your Business Positioning
Your business positioning summarises your target customer and the unique benefit you offer them e.g. for workers with offices near a bakery that offers cakes to brighten their day.
An example of a good positioning statement is as follows:
A good business positioning statement should meet the following criteria:
- Responds to a need that customers highly value
- Differentiates you from your competitors
- A promise you can deliver on