State Your Business Positioning

Your business positioning summarises your target customer and the unique benefit you offer them e.g. for workers with offices near a bakery that offers cakes to brighten their day.

An example of a good positioning statement is as follows:

A good business positioning statement should meet the following criteria:

  • Responds to a need that customers highly value
  • Differentiates you from your competitors
  • A promise you can deliver on