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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
Strategic Goals
Strategic goals are long-term objectives covering any of the following areas of your business:
- Customer-focused
- Financial, including sales targets
- Human resources
- Internal systems and learning
Strategic goals need to be SMART:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
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Vision