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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
Determining what you need
- Consult your cash flow projection
- If you have positive balances, you don’t need to seek funding
- Don’t be too risk averse; don’t make your business plan too conservative
- An ambitious business plan often does require cash from outside sources
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Learning Objectives