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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
Operational Objectives
Operational objectives are short-term goals covering a year, quarter or month.
Examples of operational objectives include:
- Increase income by …
- Increase sales by …
- Increase market share by …
- Reduce costs by …
- Improve product quality by …
Differences between strategic goals and operational objectives are:
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Strategic Goals
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Conclusion