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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
Steps in Market Segmentation
- IDENTIFY MARKET SEGMENTS
- IDENTIFY PRIORITIES OF EACH SEGMENT
- EVALUATE POTENTIAL GROWTH OF EACH SEGMENT (MARKET RESEARCH)
- SELECT THE TARGET SEGMENT
The target segment you select should have the following characteristics:
- It should be growing enough to enable you achieve your vision
- Pick the segment where you have competitive advantages
- Find this out by conducting a SWOT analysis
- ANALYZE THE TARGET MARKET
