-
SET THE CONTEXT
-
MARKET ANALYSIS AND BUSINESS POSITIONING
-
DEVELOP YOUR SALES FORECAST
-
DEVELOP YOUR OPERATIONAL AND COST PLAN
-
DEVELOP YOUR CASH FLOW PROJECTIONS
-
DETERMINE YOUR FINANCING STRATEGY
-
INTERPRETING THE INCOME STATEMENT
-
INTERPRETING THE BALANCE SHEET
-
INTERPRETING THE CASH FLOW STATEMENT
-
CONCLUSION
Steps in Market Segmentation
- IDENTIFY MARKET SEGMENTS
- IDENTIFY PRIORITIES OF EACH SEGMENT
- EVALUATE POTENTIAL GROWTH OF EACH SEGMENT (MARKET RESEARCH)
- SELECT THE TARGET SEGMENT
The target segment you select should have the following characteristics:
- It should be growing enough to enable you achieve your vision
- Pick the segment where you have competitive advantages
- Find this out by conducting a SWOT analysis
- ANALYZE THE TARGET MARKET