A vision is a statement of where your company wants to be in the future.

Sample visions include:

You need a vision for the following reasons:

  • It gives direction for the future of your business
  • It helps define the values of the company and its employees
  • It helps motivate and empower employees
  • It sets the foundation for your Business Plan
  • It helps create a unique selling proposition

In order to identify a shared vision, you need to work with your team to:

  • Identify core values
  • Define the future
  • Indicate challenges and rewards

To articulate and communicate your vision, follow these steps:

  • See things in the long-term, 3-5 years in the future
  • Dream big and focus on success
  • Use the present tense
  • Use clear, concise language
  • Infuse your vision statement with passion and emotion
  • Paint a graphic mental picture of the business you want
  • Have a plan to communicate your vision statement to your employees
  • Be prepared to commit time and resources to the vision you establish