A vision is a statement of where your company wants to be in the future.

Sample visions include:

You need a vision for the following reasons:

• It gives direction for the future of your business
• It helps define the values of the company and its employees
• It helps motivate and empower employees
• It sets the foundation for your Business Plan
• It helps create a unique selling proposition

In order to identify a shared vision, you need to work with your team to:

• Identify core values
• Define the future
• Indicate challenges and rewards

To articulate and communicate your vision, follow these steps:

• See things in the long-term, 3-5 years in the future
• Dream big and focus on success
• Use the present tense
• Use clear, concise language
• Infuse your vision statement with passion and emotion
• Paint a graphic mental picture of the business you want
• Have a plan to communicate your vision statement to your employees
• Be prepared to commit time and resources to the vision you establish