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SET THE CONTEXT
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MARKET ANALYSIS AND BUSINESS POSITIONING
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DEVELOP YOUR SALES FORECAST
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DEVELOP YOUR OPERATIONAL AND COST PLAN
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DEVELOP YOUR CASH FLOW PROJECTIONS
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DETERMINE YOUR FINANCING STRATEGY
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INTERPRETING THE INCOME STATEMENT
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INTERPRETING THE BALANCE SHEET
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INTERPRETING THE CASH FLOW STATEMENT
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CONCLUSION
The Importance of Market Segmentation
Market segmentation has the following benefits:
- More effective use of limited resources
- Clearer understanding of the needs and wants of selected customer groups
- Easier creation of a place in the minds of potential customers within target markets about the product
- Greater accuracy in selecting promotional vehicles and techniques (e.g. advertising media, sales promotion methods, geographic placement)